Milano Home, organised by Fiera Milano in collaboration with Ge.fi, will be staged for its second edition from 23rd to 26th January 2025.
The event proposes itself as a platform for networking and comparison in the home sector, bringing back to the centre the productive excellences and the protagonists of a specialised retail, in search of new ways to evolve and continue to be a point of reference for the consumer.
The specialised shop can in fact be a hub for relations between all the operators in the supply chain: industrial producers, artisans, designers, distributors and the end customer.
With a greater awareness of their role in the sector’s economy, shops are called upon to become the lever of a new ‘Renaissance’. In fact, they represent a capillary megaphone for brands in the territories, they can help consumers to orient themselves towards quality products and to choose companies that produce ethically, sustainably, innovatively and qualitatively, and they are able to promote proposals capable of enhancing the production, expertise, history of companies and territories.
Milano Home is preparing for a new edition dedicated to the world of the home and decoration with an evocative theme: the Grand Tour. Taking up the ancient tradition of the voyage of discovery, this edition invites visitors to immerse themselves in a journey of exploration and knowledge of the excellence present at the event.
The Grand Tour of Milano Home 2025 represents a symbolic journey through the Italian regions, each with its roots and its knowledge, told through materials or fragrances and perfumed waxes, but also a journey to discover international excellence, master craftsmen and emerging young talents.
Recovering the value of quality and excellence made in Italy, becomes an important lever also for Italian exports to a world that looks at our brands with continuous interest, as they are synonymous with beauty, style and innovation.
International buyers from North America, Asia, the Gulf States and Europe will also be present at Milano Home.
The Milano Home exhibition itinerary will take in four pavilions, each one dedicated to a universe of ideas and innovations: Elements celebrates excellence in home décor, where tradition and research come together; Vibes presents fragrances, fabrics and objects that involve the senses and promote wellbeing, creating immersive experiences; Mood is the space where design expresses creativity and lifestyle, with objects that make living spaces unique; and finally Taste is dedicated to the art of the table, with products for the kitchen and conviviality.
Alongside the pavilions where the exhibition offer is concentrated, the special theme areas celebrating craftsmanship and sustainability are also back.
Milano Home enriches its offer with a wide range of educational meetings dedicated to professionals and retailers in the home sector. In a participative context, in which training is not only an opportunity for updating, but a strategic lever for anticipating trends, interpreting market changes, and strengthening the role of shops as narrators of craftsmanship and production excellence, these events will provide valuable insights and information for shops, but also for interior designers and architects with talks by Polidesign and PLATFORM architecture and design.
For more information visit www.milanohome.fieramilano.it.