After an almost total closure of the Italian trade fair sector in 2020, HOMI Outdoor-HOME&DEHORS assumes an increasingly strategic role for the brands that will present their offer in September, characterized by an extremely qualified proposal, expression of the highest craftsmanship and production made in Italy, and symbol of a postCovid-19 rebirth.
HOMI Outdoor-HOME&DEHORS – which will take place from 19th to 22nd September 2020 at fieramilano (Rho) – will be an opportunity to start off again and to meet the sector’s operators, discovering styles and novelties in the world of living: objects and accessories for the home, unique creations made by Italian craftsmen and companies that export Made in Italy design around the world.
“HOMI Outdoor-HOME&DEHORS represents an important framework to enhance the realities of companies committed to anticipate trends and promote the Made in Italy in the world” – confirms Marco Costoli, President Centrovetro – “[…] Trade fairs are a unique business opportunity and never before has it been so fundamental – for Italian companies of all sizes – to be there and act to demonstrate, also through HOMI, the importance of our production and to return to offer the world our desire to amaze“.
An offer that gathers the changing needs of the market, giving precise answers to the requests of the system’s players, as shown by a panel of surveys conducted on selected buyers from the Middle East and Central Asia.
Wahid Halabi, Managing Director Details Trading WLL Bahrain foresees greater awareness and attention to price in response to lower purchasing power and a consumption model that is more oriented to necessity and less to impulse. The value of Made in Italy and the relationship with Italian companies remains unchanged in Bahrain, thanks to loyalty relationships created over time which, according to Halabi, will remain unchanged, net of the unknowns related to changes in purchasing power.
The focus is all on the price point for Diego Benedetti – Business Development Manager of IHDG Furniture Dubai – who suggests the development of smart new collections to be competitive on the market. The real difference, however, still makes a value like Made in Italy.
HOMI will offer a wide range of products to a very wide audience that includes international buyers, retailers, gdo and distributors, but also looks to the best architects and designers – interior&exterior designers – who can find suggestions, ideas, as well as courses and useful information to understand the orientations of the sector.
The exhibition will also offer many opportunities for training, comparison and updating, for a sector, that of home style, which requires continuous information on new products, original expressions of creativity, new distribution channels and emerging sales strategies of promising effectiveness. Among the activities already scheduled, a series of conferences for a real state of the art on the mix between outdoor and indoor spaces, realized in collaboration with the magazine Platform Architecture and Design and the Order of Architects.
For more information visit www.homihomeanddehors.com.
