At Mudec – the Museum of Cultures in Milan – Havas Arte e Cultura was presented, a hub created to support companies that want to approach the world of culture and enhance the Italian heritage through strategic communication tools.
The data presented during the event reveal the growing importance of the role of companies for the cultural sector as allies in the promotion, support and dissemination of artistic culture in Italy. A request that comes from the Italians themselves, who ask for more financial support from companies, rewarding those that are socially committed.
An area of opportunity is emerging in the collaboration between the public and private sectors, between corporate realities and the cultural world, which can find in strategic communication consulting a partner capable of exploiting this opportunity as an accelerator of ESG strategies, reputation and corporate positioning.
“Communication at the service of Cultural Value” is the mission embraced with the birth of Havas Arte e Cultura, a new communication and marketing consultancy hub that through five pillars (Audit, Strategy, Design, Amplification, Measurement) aims at taking the relationship between culture and business to a higher level than mere patronage or sponsorship, fostering collaboration for the benefit of our country.
“As communicators, we must increasingly play a strategic role by supporting companies in realising virtuous and valuable initiatives and facilitating them to understand the benefit of engaging in art and culture on the people – citizens and the population at home. Italians want and expect companies to take action to safeguard our artistic and cultural heritage, where institutions cannot reach. It is a gesture of great responsibility in which we are all called upon to intervene and contribute to make the most of the resources we have at our disposal”, comments Caterina Tonini – CEO of Havas Creative Network, who continues: “Havas Arte e Cultura’s offer is a unique model, tailor-made on the single needs of a company or organisation to support its projects in the artistic and cultural field through a team of professionals able to analyse the competitive scenario and to provide targeted and result-oriented projects, amplified by ad hoc communication strategies”.
For further information visit www.it.havas.com.
