Bold lines, elegant materials, and a dynamic feeling are the three key concepts that guide Daytona‘s stylistic and product development. From the brand’s creative thinking comes the creation of furniture that embodies a timeless elegance, rooted in a unique heritage, inspired by the most iconic car races. Legendary races that were not only a celebration of speed and competition, but true statements of spirit, a fusion of character, adventure and sophisticated sophistication.
The preview of Daytona’s new 2025 collection is a clear expression of these values and suggestions embodied by the new Herman and Lee sofas, designed by Pulina Exclusive Interiors. Founded by Alessandro Pulina and based in Pisa, the studio has signed projects for private residences, hotels and yachts among the most prestigious in the world. Attention to detail is linked to the Daytona identity, giving life to the new line. Herman is a sofa with a strong personality and generous, soft, ample and welcoming shapes.
Fluid and minimal lines inspired by the iconic 1970s come together in a marriage of design and craftsmanship, uniting the solid base with the welcoming seat. Defined by a steel embrace that from the base seems to anchor it to the ground and by the cushions on the support that allow it to be freely positioned, Herman narrates its own personality, decisive and versatile, creating infinite seating possibilities. With its fluid lines and distinct functionality, it is an ideal design element for a new contemporary luxury that aspires to become iconic. The Lee sofa features a backrest variant, which creates a curve that defines the environment it fits into with character. The steel skid at the base, a recurring and distinctive element of the entire collection, narrates a dynamic design that is as essential as it is refined. The backrest, embellished by leather straps with soft saddle cushions, lends itself to defining a contemporary elegance that celebrates the roots of the past. Craftsmanship and careful tailoring meet comfort and functionality in a single element. Lee represents a new concept of luxury, where emotions, shapes and materials come together.
Both customisable in size and finish, they are accompanied by Harold, a highly versatile complement. Born as a pouf, it can be transformed into an armchair if necessary, combining design and great functionality in a single product.
CREDITS
Photo credits: Beppe Brancato Studio (location) and Photopiù (still life)
Design: Pulina Exclusive Interior
Location: Spazio Scarpa (Palazzo Brusarosco-Zaccaria), Vicenza (IT)
