MOITIÉ STUDIO, a Milanese architecture and design studio born in 2019 from an idea by Francesco Gennaro and Giorgia Rossi, creates a set up in the Massimo Bonini Showroom spaces in which the new Gedebe collection of shoes and bags is the protagonist of a dynamic and elegant display.
An amphitheatre of cementite of different heights and proportions is the heart of the set-up conceived by the studio specifically to enhance the precious creations designed by Giuseppe Della Badia, creative director and founder of the brand.
The display surfaces accommodate, seemingly at random, mirrored plates, silver and gold, cut in curved and sinuous shapes.
“Also, through this choice, in agreement with the designer and his vision, we wanted to tell a new story of femininity, which opens up to different interpretations as it moves within the space, revealing details and workmanship of the accessories on display“, comment Giorgia Rossi and Francesco Gennaro, the souls of MOITIÉ STUDIO.
The interior design duo opted for warm white tones, used for the display volumes and the soft carpeting, with the intention of balancing the richness of the salon on the piano nobile of Palazzo Borromeo d’Adda and placing the Roman brand’s new collection at the centre of the narrative.
“We are very happy with this first collaboration with Gedebe and Giuseppe“, continue Giorgia Rossi and Francesco Gennaro, “and to have created a layout that through a few well-calibrated gestures gives character to the interior design, keeping the collection as the protagonist”.
For more information, visit the Instagram page @_moitiestudio.
Photo credits
Project: Helenio Barbetta
Portrait: Silvia Rivoltella
