Mara participates in the Salone del Mobile in Milan, with Design Show, a personal, unprecedented and completely immersive setting. The company chooses for its return to the event an immersive setting that intends to surprise in terms of proposals and scenography, the protagonists of which will be Mara’s collections, which become ideal representations of contemporary design trends, but also of the principles and values that are shaping the company’s new image.
A large deep blue box welcomes a long catwalk in the center that leaves space, at the sides, for the audience.
The echo is that of the fascinating fashion shows in Milan, Paris, and New York recently concluded, which inspired as much the setting as the color palette. But on the stage, under the spotlight, here stand only two icons of Mara’s house, the Follow Meeting Large and Timmy Libro tables; the novelties will be arranged all around as if to admire the icons in the center. The main scene then shifts and moves to the parterre, where one can freely take a seat and move around to discover the major innovations of the company, the Icon seating collection, the Follow Meeting Cone table and the Follow Break occasional tables.
Mara thus plays with reality, overturning canons and expectations within the setting. Likewise way it does with its design: traditionally associated with the world of hospitality, community and office, it now overcomes the usual boundaries to conquer the domestic setting, where it fits in expressing a new personality, which combines ergonomics with comfort and practicality. In fact, the versatility of furniture is at the center of the new proposals signed Mara, values that reflect a new idea of living spaces, both residential and contract.
The result is a display composition that can amaze and surprise, just like the solutions Mara that in their transversality adapt to every type of environment and function, to facilitate the
everyday life.
The renewed color range, a taste of which is offered at the Salone del Mobile and successfully anticipated with the “Setting Colours” display at the Orgatec fair (in Cologne) last October, is also part of this perspective. Surrounded by a monochrome enclosure, the furnishings create spots of vibrancy thanks to unusual finishes (such as midnight blue and scarlet red) and coatings that emphasize the shapes.
