The BBB brand appoints Marco Piva as the new artistic director of the historic furniture brand.
Founded over 50 years ago, BBB immediately became synonymous with design and innovation, focusing on a concept of accessible quality and a proposal capable of combining ergonomics, materials research and comfort.
Marco Piva is an innovator dedicated to creating unique design solutions characterised by stylistic freedom, functionality and emotion.
Open to the world and deeply rooted in his Italian heritage, Marco Piva is known for his ability to dialogue with other cultures to create integrated works, where the international character of the works is combined with the Italian cultural roots of the architect and designer.
“The home, ‘human place’ par excellence, becomes for BBB an evocative place in each of its environments; its products can interpret its needs and tensions in a historical context in which spaces are contaminated in a dynamic process of functional, perceptive and aesthetic transformation. – says Marco Piva – BBB’s design takes shape in its elegant approach: both natural and synthetic materials are composed in unique and essential geometries, embellished with highly refined details, giving life to timeless objects. For me it is a great pleasure to be able to take on this assignment, rediscovering the same values of when, as a young designer, I had created the Plan Collection for BBB, and which are now projected into the future with a vision that starts from great tradition to meet new and innovative materials, techniques and functions.”
“For BBB, the agreement with Marco Piva marks a new milestone in the relaunch of the brand that began a couple of years ago thanks to the invaluable contribution of Franco Poli, whom we thank for his excellent work and with whom we will continue a fruitful collaboration in the future – says Vittorino Fumiani, managing director of BBB Italia – We are certain that with this new direction we will succeed in giving the BBB brand that strong and universally recognised identity of quality, innovation and originality that has always distinguished us“.
For more information visit www.bbbitalia.it.
