Atlas Concorde, a company with a clear recognition on the international ceramic tile scene, believes in and pursues with its brands a vision of “three brands, one space“, which was also the leitmotif of the group’s double presence at the Salone Internazionale del Mobile and at its Showroom located in the heart of the Brera Design District during the Milan Design Week 2024.
Atlas Concorde took advantage of this important moment to present not only several new products, but also new collaborations. The first special initiative was conducted with the well-known kitchen brand Modulnova, as a continuation of the ‘Atlas Plan meets Modulnova‘ project launched last September. The project aims to bring together the product excellence of Atlas Plan and a new interpretation of the kitchen space. The second collaboration saw the ceramic company join forces with Living Divani in the reinterpretation of two design icons, Ile table and Notes table, chosen to explore the use of Atlas Plan ceramic surfaces in the furnishing sector.
With its own exhibition space at Salone del Mobile.Milano twice the size of the previous edition, Atlas Concorde launches “Atlas Concorde Concept Home”, a project with a strong visual impact created to offer modern living visions whose environments explore new conceptual perspectives. Ceramic surfaces and the three brands Atlas Concorde, Atlas Plan and Atlas Concorde Habitat merge into the space thanks to the design interpretation by Studio Lissoni & Partners.
Among the product novelties, two new collections stand out: Boost Natural Pro, designed by Matteo Brioni, inspired by the naturalness of raw earth, which enhances the beauty of the hand-made cement effect and Marvel 3D, the first wall tile collection of the well-known Marvel world, market benchmark for the marble look, which gives materiality to the marble effect to give back an elegant and discreet colour harmony but rich in personality and details.
Atlas Concorde Habitat, the brand of Atlas Concorde specialising in the production of furnishing elements in combination with Atlas Concorde surfaces, presents Evoluzione, a new collection of washbasins born from the collaboration with Studio Ferriani able to combine functionality, innovative design and aesthetics.
Also presenting important novelties during Milan Design Week is Atlas Concorde Studio in Milan, the company’s flagship store that renews its permanent area dedicated to kitchen tops and furniture, proposing the innovative porcelain stoneware solutions of Atlas Plan and Atlas Concorde Habitat.
