10# STEAK HOUSE by Novacolor

The taste of eating well in a truly immersive experience that touches all the senses, in an expression of fine dining, is at the heart of the 10# STEAK HOUSE in Shenzhen, China, a restaurant designed by interior designer Ray Wong and studio RMA with the collaboration of Shaobin Lin for brand design. The search for an out-of-the-ordinary customer experience also passes through a choice of innovative and interactive design, capable of conveying unconventional stories and emotions: experimentation in furnishings can be found in opulent reflections, precious metallic accents and seductive plays of light, alternating with tactile effects reminiscent of the preciousness of fabrics.

These effects are achieved through the use of Luce_Wall Painting, Novacolor‘s textured finish for the decoration of interior surfaces with a subtle metallic effect, which not only contributes to defining the aesthetic appearance of the rooms, but also strongly influences the creation of an overall sensorial experience. The brand brings to this innovative and futuristic project with an oriental style the excellence of Made in Italy and an avant-garde spirit that also concerns the aspects of sustainability and ecology, themes that are now also at the centre of attention in the luxury aesthetics sector.

The design of the 10# STEAK HOUSE responds perfectly to all eco-sustainability requirements thanks to the use of Luce_Wall Painting, a Biomass Balance REDcert² certified decorative product, capable of reducing carbon dioxide emissions into the atmosphere during the entire production cycle, thanks to the massive replacement of fossil resources with renewable resources from  biomass, as well as the recovery and reuse of waste destined for disposal.

 

Application by Novacolor Guangzhou Panyu
Ph. Kaijian Lee & K&J VISION

For more information: www.novacolor.it