In the very central Via dei Tosinghi, on one of the most prestigious international shopping routes, is the boutique atelier of Coutū, an Italian brand based in Tuscany, founded in 2017 by designer Francesca Vaccaro. Today, the Coutū brand is evolving from the ever-present and valued tradition of craftsmanship in the Florentine territory, towards an increasing focus on the theme of sustainability, leading to the use of fine raw materials to create textile furs from sustainable and certified routes. Signed by RPM PROGET, the Coutū atelier in Via dei Tosinghi expresses this creative philosophy in its elegant simplicity, and for this reason Francesca Vaccaro’s garments are the absolute protagonists in a space entirely declined in beige and black, made bright by a large glass area.
The boutique also includes a room where those waiting to make their purchase can relax on comfortable sofas in a cozy lounge area, while customers choose garments from these beautiful collections declined exclusively for women. The atmosphere of elegance is reconciled with the use of practical garment racks that give the feeling of being in a tailor’s shop, where the value of tailor-made is always present and where the customer experiences the emotion of made-to-measure and personalised, choosing and wearing unique and exclusive garments. The mirrors are concentrated in the fitting area.
The lighting, discreet and technical, has been carefully chosen and configured to highlight and make the garments vibrate in the most appropriate light. The rational layout of the spaces and the balance of the volumes, together with the light-coloured laminate flooring, succeed in making a not excessively large but certainly enveloping atelier evocative, within which the client feels like a protagonist in a dimension that combines a glamorous environment with a living, concrete haute-couture boutique, as also suggested by the evocative name of this original Florentine space.