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Art Perception Pills – digital languages for art

The pandemic has brought to the fore the pervasiveness of digital languages, which can be used and proposed with lightness or depth, becoming in the latter case a powerful tool for the knowledge of works of art.
Art Perception wanted to help alleviate this difficult period with the Art Perception Pills to promote contact with art in a sensorimotor mode. The project is at the service of the original work of art and supports aesthetic, historical and philological studies related to the artistic product and its genesis, directing the viewer’s attention to the aesthetic experience. The result is a short video, created to facilitate contact with art and relaxation, a sort of concentrate that attempts to put into practice the indications that emerged from research work on the ridge between aesthetic perception and cognitive science.

It is a transdisciplinary theme. The contemporary cognitive sciences provide us with strategic indications for the design of the fruition of cultural heritage; they are prodigal of new and renewed scientific perspectives on the modes of learning, they analyze how we establish relationships, how we assume information, how we elaborate it and how we embody it.
The studies on cognitive processes therefore become precious allies for the project activities dedicated to the museum setting up and the use of multimedia technologies to effectively combine the tools of perception psychology, video editing and animation with those of artwork analysis. Contact with the work of art can transport us into a context where everyone can elaborate their own meaning, connect it to their personal history and establish a relationship with the work of art that becomes unforgettable.

The design is oriented to favour a better connection between the visitor and the work of art according to the indications that have also emerged from the studies of the psychophysiological, qualitative and quantitative surveys presented in Congresses and in international publications dedicated to aesthetic perception. Such as the publication in Nomination Compasso d’Oro ADI – for the scientific contribution to Exhibition Design, the Special Issue of the Indiana University Perceiving Cultural Heritage through Digital Technologies curated by Perla Gianni Falvo and Giovanni Valeri Manera of Art Perception International together with Massimo Bergamasco Director of the Institute of Communication Technologies, Information, Perception of the Scuola Superiore Sant’Anna of Pisa.

The project was also born as a tribute to Raphael in his five hundredth anniversary and is an example of how new relationships between spectator and art can be built with digital technology, as the theme of the interviews carried out by Art Perception International with Daniel Goleman, the theorist of emotional intelligence, Vittorio Gallese for the Neuroni Specchio and Francesco Antinucci for the museum installations.
An orientation on how design can act to spread knowledge.
A digital reading of the Madonna del cardellino by Raffaello (Florence, Uffizi) created by Perla Gianni Falvo with Giovanni Valeri Manera and the voice of Joel Zoss.

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